During the Spring Festival, people are enthusiastic about traveling。Data center of the Ministry of Culture and Tourism，308 million domestic trips were made during the Spring Festival holiday this year，It was up 23.1 per cent year-on-year，Recovery to 88.6% of the same period in 2019;Domestic tourism revenue reached 375.843 billion yuan，30% year-on-year growth，Recovered to 73.1% in the same period of 2019。

It is understood that the national cultural and tourism market during the Spring Festival holiday is generally safe, stable and orderly。All departments across the country have made concerted efforts to increase investment in the cultural tourism market, guide consumption and enhance supply, and set off a boom of cultural tourism consumption in the thick New Year flavor。It mainly has the following characteristics:

Rich supply of cultural and tourism products 10,739 A-level tourist attractions opened normally

On the premise of implementing the requirements of work safety and epidemic prevention and control, 10,739 A-level tourist attractions opened normally, accounting for 73.5 percent of the total number of A-level tourist attractions in China。The Ministry of Culture and Tourism and the State General Administration of Sport jointly issued the "Spring Festival Holiday Sports tourism boutique Route" to carry out Spring Festival tourism and leisure promotion activities。Beijing, Tianjin and Hebei jointly launched 10 high-quality Beijing-Tianjin-Hebei themed tourism routes to hold the Beijing-Tianjin-Hebei snow and ice tourism season。Performances, exhibitions, lantern fair, village evening and other activities were wonderful。160 accounts from 87 platforms participated in the live broadcast of "Art China 2023 Spring Festival Special Program", which received 27.1541 million views。About 110,000 mass cultural activities were held nationwide, attracting 473 million people。According to incomplete statistics, there were more than 9,400 commercial performances in China during the Spring Festival holiday, an increase of 40.92% over 2022 and 22.5% over 2019, with box office revenue of 378 million yuan and about 3.238 million spectators。10,522 non-inherited practice activities were carried out across the country, and the "Culture into 10,000 homes - Home Year of Live Video Broadcasting" activity participated in more than 65,000 videos and more than 580 live broadcasts。

Measures to boost consumption warming 1,281 A-level tourist attractions open free of charge

Various localities have introduced policies and measures to benefit the people, such as reducing or discounting tickets for scenic spots and issuing cultural and tourism consumption vouchers。According to incomplete statistics, 1,281 A-level tourist attractions are open for free during the Spring Festival, accounting for 9% of the total number of A-level tourist attractions in the country, of which 62 5A tourist attractions are free。52 A-level tourist attractions in Luoyang, Henan Province, and 377 A-level tourist attractions such as the conference site in Zunyi, Chishui Danxia Tourist Area and HuangGuoshu Scenic Area launched tick-free activities。Shandong provincial finance arranged 210 million yuan for the issuance of cultural tourism consumer vouchers, scenic spot ticket exemption and so on。Hebei, Inner Mongolia and other places made overall arrangements to provide consumers with a package of benefits to the people。

Cultural travel activities in the spring atmosphere is strong and widely welcomed by the masses

Various cultural and tourist activities are held throughout the region, which are welcomed by local people and tourists。With the theme of "Happy New Year, all you want", Shanghai launched a rich "New Year" dinner, including nearly 500 New Year cultural travel activities in ten themes。More than 650 activities in seven categories were held in 11 cities in Shanxi to jointly launch the brand of "Happy Chinese Year, Authentic Shanxi Taste"。Sanya, Hainan has launched yacht tourism, water tourism, low-altitude tourism, rural tourism and other special tourism products and tourist routes, and organized activities such as the Spring Festival market and the National Tide Garden tour。Heilongjiang held the Second Heilongjiang Ice and Snow Intangible Cultural Heritage Week with the theme of "Drunken Beauty Ice and Snow Season, Intangible Cultural Heritage Celebrated the New Year", and carried out activities such as "100 people 100 meters 100 pictures paper-cut Exhibition" and Intangible cultural Heritage Spring Light Show"。

Cultural and tourism consumption became a bright spot at night, bringing together 52.122 million passengers

Focus on the characteristics of the "city that never sleeps" to stimulate the vitality of night consumption。According to the data monitoring, the passenger flow of 243 national night cultural and tourism consumption agglomeration areas was 52.122 million, with an average of 30,600 people per night in each agglomeration area。The Badaling Great Wall in Beijing was opened to the public for the first time during the Spring Festival。Chengdu, Sichuan province, launched a series of night tour activities such as Jinjiang, Chengdu Light Fair, Light Festival, Spark Festival, and so on. Yibin focused on launching new business forms and scenes such as night drinking, night scenery, night entertainment, night shopping, and night tour。Xi 'an, Shaanxi, with the theme of "Splendid Dream of Chang 'an, Warm and peaceful Chinese Year", held a New Year Lantern Festival of the city wall。Chongqing held an urban art festival with a series of activities including fireworks, light shows and drone shows。